4 REASONS TO PRE-ORDER
Conventional production usually means overproduction. When estimating sales, brands usually prepare for the best case scenario. Unfortunately, each year this means that about 30% of produced items will not be sold. Considering the amounts of textile that end up in landfills every year, this practice is highly damaging for the planet. The pre-order system avoids this and allows us to produce only what will be sold.
IT'S NOT GUESSWORK
The fashion industry largely operates on a model requiring brands to estimate the number of pieces they will sell. Despite all the available data brands have nowadays these estimates are, after all, only their best guess.
While all these reasons are great for the brand, it is only a part of the story. Pre-ordering benefits you, the customer, as well. Because there is a longer waiting time between buying and receiving the product, there is less chance of you buying impulsively and perhaps regretting it later.
REDUCES THE AMOUNT
The conventional model being highly wasteful, on-demand production is a good alternative. Taking into consideration real customer demand, brands can calculate how much fabric and other material they need to use. This way, we can directly reduce the amount of leftover fabric and deadstock.