COLABORACIONES

COBALTO STUDIO

Gabriel Escámez es el fundador y director creativo de Cobalto Studio, un estudio de dirección de arte y diseño de interiores con sede en Barcelona, España. Cobalto Studio se organiza en tres equipos: el primero abarca proyectos de dirección de arte y escenografía, el segundo proyectos de arquitectura e interiorismo y el tercero desarrolla el proyecto de La Cobalta, una editora de objetos y libros.

Cobalto Studio -estudio de dirección de arte y diseño de interiores con sede en Barcelona, España-, firma las campañas de Souliers Martinez para el invierno 20 y para el verano 21. Ambas campañas dan protagonismo a una serie de mujeres diversas, complementarias, rompedoras, artistas y artesanas modernas de España, que encarnan el espíritu y los valores de Souliers Martinez.

La relación entre el Estudio Cobalto y Souliers Martinez va más allá del aspecto profesional: es realmente una historia de amor creativo y artístico. La aportación y el apoyo de Cobalto han sido esenciales para establecer los códigos de Souliers Martinez, e interpretar y construir su universo. La colaboración original entre Martínez y Cobalto tuvo lugar en 2018, para la primera campaña de comunicación de la marca, durante la cual se vincularon por las muchas similitudes de sus respectivos ADN.

Ambas estructuras comparten una variedad de valores y referencias culturales, incluyendo una visión integral de España, su cultura ancestral y su carácter folclórico: todos los rasgos que Cobalto logra traducir sin esfuerzo, con un toque muy moderno al crear las imágenes perfectas para sus campañas.

COBALTO STUDIO

Gabriel Escámez is the founder and creative director of Cobalto Studio, an art direction and
interior design studio based in Barcelona, Spain. Cobalto Studio is organized in three teams: the
first covers art direction and set design projects, the second architecture and interior design
projects and the third one develops the project of La Cobalta, an editor of objects and books.

Cobalto Studio —an art direction and interior design studio based in Barcelona, Spain—, signs
Souliers Martinez’ campaigns for Winter 20 and for Summer 21.
Both campaigns give center stage to a number of diverse, complementary women, ground-
breaking, modern artists and artisans from Spain, who embody the spirits and values of Souliers
Martinez.

The relationship between Studio Cobalto and Souliers Martinez goes beyond the professional
aspect: it is truly a creative and artistic love story. The input and support of Cobalto has been
essential in establishing the codes of Souliers Martinez, and interpreting and building its universe.
The original Martinez/Cobalto collaboration took place in 2018, for the brand’s first ever
communication campaign, during which they bonded over the many similarities of their respective
DNAs.

Both structures share a variety of values and cultural references, including a comprehensive vision of Spain,
its ancestral culture and its folklore character: all features that Cobalto effortlessly manages to translate,
with a very modern twist by creating the perfect images for its campaigns.

CLARA DIEZ

Souliers Martinez rinde un homenaje a las mujeres españolas, a través de una serie de colaboraciones. Figuras inspiradoras y creativas, proceden de diversas ciudades y orígenes. Se dedican a diferentes ámbitos creativos, desde el arte hasta la artesanía. Sin embargo, tienen mucho en común: comparten esa inconfundible y fascinante feminidad ibérica, un fuerte sentido de la elegancia, la libertad y la decisión, una personalidad burbujeante.

Cada una por su cuenta, son una verdadera celebración del espíritu y el ADN de Souliers Martinez: el movimiento; las habilidades, la imaginación y la creatividad; la modernidad; España, su cultura y su carácter; las tradiciones. La segunda colaboración de Souliers Martinez está protagonizada por Clara Díez. Clara es el rostro de la campaña de la marca para la Primavera 21, y se describe a sí misma como una "activista artesanal que lucha por el queso de verdad en todo el mundo" - un movimiento sorprendente, una elección lógica y afirmada.Su pasión por la herencia global española se expresa a través de la comida, concretamente del queso, y su misión es expresar el inmenso valor cultural de sus productos.

Reflejando tanto la misión como el ADN de Souliers Martinez, se dedica fervientemente a promover un saber hacer artesanal específico: respetuoso con la naturaleza, con el trabajo de los productores locales, con las tradiciones españolas. Más que presentar al público una gran variedad de productos, Clara lo introduce en un modo de vida, a través de un viaje olfativo en Formaje, su destacado punto de venta en Madrid, el universo único donde expresa la amplia gama de su pasión.

CLARA DIEZ

Souliers Martinez rinde un homenaje a las mujeres españolas, a través de una serie de colaboraciones. Figuras inspiradoras y creativas, proceden de diversas ciudades y orígenes. Se dedican a diferentes ámbitos creativos, desde el arte hasta la artesanía. Sin embargo, tienen mucho en común: comparten esa inconfundible y fascinante feminidad ibérica, un fuerte sentido de la elegancia, la libertad y la decisión, una personalidad burbujeante.

Each in her own right, they are a true celebration of the spirits and DNA of Souliers Martinez –
movement; skills, imagination and creativity; modernity; Spain, its culture and character; traditions.
Souliers Martinez’ second collaboration of the kind features Clara Diez.
The face of the brand’s campaign for Spring 21, Clara is a self-described “artisan activist fighting
for real cheese around the world” – a surprising move, a logical, asserted choice.Her passion for global Spanish heritage is expressed through food, namely cheese, and her mission is to express her products’ immense cultural worth.

Mirroring both the mission and DNA of Souliers Martinez, she is fervently engaged in promoting a
specific artisanal know-how: respectful of nature, of the work of local producers, of Spanish
traditions. More than introducing audiences to a wide variety of products, Clara introduces them
to a way of life, through an olfactory voyage at Formaje, her outstanding outlet in Madrid, the
unique universe where she expresses the wide range of her passion.

CANDELA CAPITAN

Para nuestra colección de invierno 2020 hemos colaborado con Candela Capitán. Nacida en Cádiz y afincada en Barcelona, Candela es una bailarina contemporánea, una artista inspiradora, una fuerza de la naturaleza. Sus opiniones firmes y sus deseos lúdicos hacen temblar el reino de lo establecido, con su enfoque sensible y elegante.

Se la ha comparado con una poeta moderna, que traduce el movimiento en poesía. Describe su trabajo como un estado supremo de desprendimiento, a través del cual expresa una libertad absoluta, en la que pensamientos, sentimientos, deseos y necesidades no se contradicen. En colaboración con Studio Cobalto, que firma la dirección artística de esta campaña de invierno, hemos dado a Candela total libertad para expresar su visión, su personal y moderna reinterpretación del flamenco.

Una figura atractiva, moderna y creativa, femenina y poco convencional, Candela encarna perfectamente ese espíritu español único que transmite Souliers Martinez.

CANDELA CAPITAN

For our 2020 Winter Collection we collaborated with Candela Capitán. Born in Cadiz and based
in Barcelona, Candela is a contemporary dancer, an inspirational artist, a force of nature.
Her strong opinions and playful desires send shockwaves through the realm of the established,
with her sensitive and elegant approach.

She has been compared to a modern poet, one who translates movement into poetry.
She describes her work as a supreme state of detachment, through which she expresses absolute
freedom, where thoughts, feelings, desires and needs don’t contradict each other.
In collaboration with Studio Cobalto, who signs the artistic direction of this Winter campaign, we
have given Candela total freedom to express her vision, her personal and modern reinterpretation
of flamenco.

An engaging figure, modern and creative, feminine and unconventional, Candela embodies
perfectly this unique Spanish spirit that Souliers Martinez conveys.

Block

COBALTO STUDIO

Gabriel Escámez is the founder and creative director of Cobalto Studio, an art direction and
interior design studio based in Barcelona, Spain. Cobalto Studio is organized in three teams: the
first covers art direction and set design projects, the second architecture and interior design
projects and the third one develops the project of La Cobalta, an editor of objects and books.

Cobalto Studio —an art direction and interior design studio based in Barcelona, Spain—, signs
Souliers Martinez’ campaigns for Winter 20 and for Summer 21.
Both campaigns give center stage to a number of diverse, complementary women, ground-
breaking, modern artists and artisans from Spain, who embody the spirits and values of Souliers
Martinez.

The relationship between Studio Cobalto and Souliers Martinez goes beyond the professional
aspect: it is truly a creative and artistic love story. The input and support of Cobalto has been
essential in establishing the codes of Souliers Martinez, and interpreting and building its universe.
The original Martinez/Cobalto collaboration took place in 2018, for the brand’s first ever
communication campaign, during which they bonded over the many similarities of their respective
DNAs.

Both structures share a variety of values and cultural references, including a comprehensive vision of Spain,
its ancestral culture and its folklore character: all features that Cobalto effortlessly manages to translate,
with a very modern twist by creating the perfect images for its campaigns.

Block

CLARA DIEZ

Souliers Martinez rinde un homenaje a las mujeres españolas, a través de una serie de colaboraciones. Figuras inspiradoras y creativas, proceden de diversas ciudades y orígenes. Se dedican a diferentes ámbitos creativos, desde el arte hasta la artesanía. Sin embargo, tienen mucho en común: comparten esa inconfundible y fascinante feminidad ibérica, un fuerte sentido de la elegancia, la libertad y la decisión, una personalidad burbujeante.

Each in her own right, they are a true celebration of the spirits and DNA of Souliers Martinez –
movement; skills, imagination and creativity; modernity; Spain, its culture and character; traditions.
Souliers Martinez’ second collaboration of the kind features Clara Diez.
The face of the brand’s campaign for Spring 21, Clara is a self-described “artisan activist fighting
for real cheese around the world” – a surprising move, a logical, asserted choice.Her passion for global Spanish heritage is expressed through food, namely cheese, and her mission is to express her products’ immense cultural worth.

Mirroring both the mission and DNA of Souliers Martinez, she is fervently engaged in promoting a
specific artisanal know-how: respectful of nature, of the work of local producers, of Spanish
traditions. More than introducing audiences to a wide variety of products, Clara introduces them
to a way of life, through an olfactory voyage at Formaje, her outstanding outlet in Madrid, the
unique universe where she expresses the wide range of her passion.

CANDELA CAPITAN

For our 2020 Winter Collection we collaborated with Candela Capitán. Born in Cadiz and based
in Barcelona, Candela is a contemporary dancer, an inspirational artist, a force of nature.
Her strong opinions and playful desires send shockwaves through the realm of the established,
with her sensitive and elegant approach.

She has been compared to a modern poet, one who translates movement into poetry.
She describes her work as a supreme state of detachment, through which she expresses absolute
freedom, where thoughts, feelings, desires and needs don’t contradict each other.
In collaboration with Studio Cobalto, who signs the artistic direction of this Winter campaign, we
have given Candela total freedom to express her vision, her personal and modern reinterpretation
of flamenco.

An engaging figure, modern and creative, feminine and unconventional, Candela embodies
perfectly this unique Spanish spirit that Souliers Martinez conveys.