4 REASONS TO PRE-ORDER
SUSTAINABLE FASHION

PREVENTS OVER PRODUCTION
AND WASTE

The conventional way of production usually means
overproduction. The brands that estimate their
sales, usually prepare for the best sales scenario
they can. Unfortunately, each year this means
that about 30% of produced items will not be sold.
Considering the amounts of textile that ends up in
landfills every year, this practice is highly damaging
for the planet. The pre-order system avoids this
and produces only what will be sold.

IT IS NOT ABOUT
GUESSING

The fashion industry largely operates on the model
that requires the brands to estimate the number
of pieces they will sell. Despite all the available
data brands have nowadays-these estimates are,
after all, only their best guesses

PREVENTS
IMPULSE BUYING

While the above reasons are great for the sellers, it
is only a part of the story. The pre-order benefits
you, the consumer, as well. Because there is a
longer waiting time between buying and receiving
the product, there is less chance of buying
impulsively and perhaps regretting it later.

REDUCES THE AMOUNT OF
DEADSTOCK

With the conventional model being highly
wasteful, the on demand production is a good
alternative. Taking into consideration the real
customer demand, the sellers can calculate how
much fabric and other material they need to use.
This way, the brands can directly reduce the
amount of leftover fabric or deadstock