4 REASONS TO PRE-ORDER
SUSTAINABLE FASHION

PREVENTS OVERPRODUCTION
AND WASTE

Conventional production usually means
overproduction. When estimating sales,
brands usually prepare for the best case scenario.
Unfortunately, each year this means that about
30% of produced items will not be sold.
Considering the amounts of textile that end up in
landfills every year, this practice is highly damaging
for the planet. The pre-order system avoids this
and allows us to produce only what will be sold.

IT'S NOT GUESSWORK

The fashion industry largely operates on a model
requiring brands to estimate the number
of pieces they will sell. Despite all the available
data brands have nowadays these estimates are,
after all, only their best guess.

PREVENTS
IMPULSE BUYING

While all these reasons are great for the brand,
it is only a part of the story. Pre-ordering benefits
you, the customer, as well. Because there is a
longer waiting time between buying and receiving
the product, there is less chance of you buying
impulsively and perhaps regretting it later.

REDUCES THE AMOUNT OF
DEADSTOCK

The conventional model being highly wasteful,
on-demand production is a good alternative.
Taking into consideration real customer demand,
brands can calculate how much fabric and
other material they need to use. This way,
we can directly reduce the amount of
leftover fabric and deadstock.