4 REASONS TO PRE-ORDER
SUSTAINABLE FASHION

Souliers Martinez - Sustainable

PREVENTS
OVERPRODUCTION
AND WASTE

Conventional production usually means overproduction. When estimating sales, brands usually prepare for the best case scenario. Unfortunately, each year this means that about 30% of produced items will not be sold. Considering the amounts of textile that end up in landfills every year, this practice is highly damaging for the planet. The pre-order system avoids this and allows us to produce only what will be sold.

Souliers Martinez - Sustainable

IT'S NOT GUESSWORK

The fashion industry largely operates on a model requiring brands to estimate the number of pieces they will sell. Despite all the available data brands have nowadays these estimates are, after all, only their best guess.

Souliers Martinez - Sustainable

PREVENTS
IMPULSE BUYING

While all these reasons are great for the brand, it is only a part of the story. Pre-ordering benefits you, the customer, as well. Because there is a longer waiting time between buying and receiving the product, there is less chance of you buying impulsively and perhaps regretting it later.

Souliers Martinez - Sustainable

REDUCES THE AMOUNT
OF DEADSTOCK

The conventional model being highly wasteful, on-demand production is a good alternative. Taking into consideration real customer demand, brands can calculate how much fabric and other material they need to use. This way, we can directly reduce the amount of leftover fabric and deadstock.